Skip to main content
Think Brand First
THINK BRAND FIRST TBFCRM // OPERATING SYSTEM
Built for Indian businesses

A CRM your whole team uses for one price — not one price each.

Leads, follow-ups, quotations, GST invoices, stock and every customer's full history in one place. Two people can work in it from day one, and adding a third does not double your bill.

₹599 /month 2 users included
Tech Provider Meta WhatsApp Business Platform

30-day money-back on monthly plans · No setup fee · Your data stays yours

Today · live
9:14 AM

Sales today

₹48,900

New enquiries

12

Payment overdue

₹1,24,300

Low stock

7 SKUs

Needs you first

Revathi Mani · quote sent 6 days ago Follow up
INV-2291 · ₹33,316 unpaid 18 days
Maroon Kanchipuram · 2 left Reorder

The real problem

What this actually fixes.

The follow-up nobody made

Enquiries live in a notebook, a phone and three WhatsApp chats. The ones nobody called back are invisible until the month ends badly.

Per-user pricing

Most CRMs charge for every person you add, so you give logins to two people and the rest work blind. The CRM then holds half your business.

The owner's blind spot

You ask for today’s sales and wait until evening for an answer that came from someone reading a register.

INSIDE THE PRODUCT

Real Screens. Not Illustrations.

Every screen below is the real product running on a demo business — the same pages you get on your own data after the demo.

Command Center Everything today, on one screen Today's sales, new enquiries, low stock and what needs you first — without asking anyone for a status update.
tbfcrm.thinkbrandfirst.com/command-center.php
TBFCRM Command Center: Everything today, on one screen

What you get

Everything this side of the business needs.

Leads and follow-ups

  • • Enquiries from every channel in one list
  • • Your own pipeline stages, not someone else’s
  • • Reminders that do not let a follow-up slip
  • • Every lead has an owner and a next step
  • • Full history when the customer calls back

Billing and GST

  • • POS and wholesale invoices
  • • HSN and tax correct on every line
  • • Quotations that become invoices in one click
  • • Tally XML export
  • • Payment status and reminders

Money you are owed

  • • Customer ledger with running balance
  • • Ageing of what is overdue
  • • Payments, part-payments and returns
  • • Statements you can send on WhatsApp
  • • Exportable for your accountant

Stock that matches reality

  • • Live stock updated by your own sales
  • • Reserved stock held for confirmed orders
  • • Low-stock warnings before you run out
  • • Purchase orders and vendor records
  • • Stock movement history per SKU

AI that does the boring reading

  • • Summarises a long customer history in two lines
  • • Agents that flag unpaid invoices and stalled leads
  • • Drafts replies from your own catalogue
  • • A monthly allowance, no surprise AI bill
  • • Every AI action is logged

Runs the way you do

  • • Configured to your industry, not a generic template
  • • Role-based access so staff see only their own work
  • • Android app for the team
  • • Shopify and WooCommerce order sync
  • • Your data, exportable at any time

Going live

From payment to working: usually the same week.

STEP 01

Bring your data in

Customers, products and outstanding balances from Excel, Tally or your existing system. We do the import with you.

STEP 02

Set up your way of working

Your pipeline stages, your invoice format, your GST settings, your user roles.

STEP 03

Train the team

One session on the screens they will use daily, not a 40-page manual.

STEP 04

Go live with us watching

Your first week of real billing happens with us on call.

Pricing

Two plans. No setup fee. No per-user surprise.

Annual billing is ten months' price paid upfront — two months free.

CRM Basic

For a team that wants leads and follow-ups to stop falling through.

₹599 /month

Billed monthly · ₹5,990 with annual billing

  • • 2 users
  • • Leads, stages and follow-up reminders
  • • Quotations and GST invoices
  • • Customer ledger and payment tracking
  • • Stock and inventory
  • • Android app
Pay & get started
Recommended

CRM AI

The same CRM, with AI doing the reading and the chasing.

₹999 /month

Billed monthly · ₹9,990 with annual billing

  • • Everything in CRM Basic
  • • 3 users
  • • 300 AI replies every month
  • • AI summaries of a long customer history
  • • AI agents that check your data and flag problems
  • • Owner dashboard with the day in one screen
  • • Can add Commerce for Shopify or WooCommerce
Pay & get started

Commerce add-on

₹499/month — Shopify or WooCommerce order sync, cart recovery and dispatch updates.

Extra AI

Top-up packs on your monthly allowance, bought only when you need them.

Extra users

₹199/month per extra user. Add seats to any plan. No forced upgrade to a higher tier just to add one person.

What this is not

This is not a global enterprise CRM with a thousand settings you will never open. It is built for a business that bills in GST, chases payments on WhatsApp and counts real stock.

  • • If you need deep Salesforce-style customisation, we are honestly not the right fit
  • • If you want one system your whole team actually uses, we are
  • • Setup is done with you on a call, not left to a help article

Honest comparison

What the same thing costs elsewhere.

The gap is not the feature list — every CRM has leads and deals. The gap is that most of them charge per person, and none of them bill in GST or hold your stock.

Monthly price comparison
Plan Price Cost for a 3-person team GST billing & stock AI included
TBFCRM CRM AI ₹999/month ₹999 — 3 users included Yes Yes — 300 AI replies/mo
TBFCRM CRM Basic ₹599/month ₹798 — ₹599 with 2 users + ₹199 for the 3rd Yes No
Zoho CRM Standard ₹800/user/month + GST ₹2,400 + GST No No
Freshsales Growth ₹749/user/month, billed annually ₹2,247 No Add-on, charged separately
Zoho CRM Professional ₹1,400/user/month + GST ₹4,200 + GST No No
Salesforce Starter Suite $25/user/month $75 No No
Freshsales Pro ₹3,239/user/month, billed annually ₹9,717 No Add-on, charged separately

Prices as published on each provider’s own pricing page on 25 September 2026, converted to a monthly figure where the plan is billed annually. Plans differ in what they include, so compare the features too, not only the number. Local taxes are extra where the provider states it. If you spot something out of date here, tell us and we will correct it.

Where we are genuinely different

  • • Priced per business, not per head. Two users are in the Basic price, three on AI. Your billing clerk and your salesman both get a login without a second invoice.
  • • It bills in GST and holds your stock. Most CRMs stop at the deal. This one carries on into the invoice, the payment and the shelf.
  • • Built around Indian selling. WhatsApp, walk-ins, part-payments, returns and Tally — not translated from an American sales process.
  • • Setup is done with you. Import, configuration and the first week of real billing happen on a call.

Where they are ahead: Zoho and Salesforce have far bigger app marketplaces and much deeper customisation. If your process needs heavy custom development, say so on the demo call and we will tell you honestly whether we fit.

Your risk

30 days. Change your mind, get your money back.

On monthly plans, if it is not working for your business, tell us within 30 days of paying and we refund the subscription. No argument, no exit interview.

The small print, in plain words

  • • Monthly plans only. Annual plans are already discounted, so they are not covered.
  • • AI usage you already consumed is not refundable.
  • • Ad spend you ran through your own account is yours, and is not refundable by us.
  • • Charges a platform bills you directly are theirs, not ours to refund.
Read the full refund policy →

Questions people actually ask

Before you pay

Can I move my data from Tally or Excel?

Yes. Customers, products and opening balances come across in the setup call. Tally invoice export works the other way too.

What counts as a user?

A person with their own login. Two are included on Basic and three on AI; extra seats can be added to either one without moving up a tier.

Is my data mine?

Yes. It is your data on your own install and you can export customers, invoices and reports whenever you want. If you leave, you leave with it.

Do I need the AI plan?

Only if you want the summaries and the agents. The billing, stock and follow-up work is identical on Basic — start there and move up if the AI earns its place.

Can I add WhatsApp or Instagram later?

Yes. They are separate plans, and All-in-One AI covers CRM, social and WhatsApp together for ₹2,399/month. Nothing you have set up is lost when you move.

See it with your own data first.

A short demo on your products, your customers and your invoice format. If it fits, pay and we start the import the same week — with 30 days to change your mind.

Secure payment by Razorpay · Cards, UPI and net banking