Think Brand FirstBusiness Suite & Growth Systems

Cancellation & Refund Policy

Think Brand First — Last updated: 2 November 2026

This policy covers subscriptions to TBF Business Suite, Threadline Chat, Threadline Social, Chat + Social and TBF Leads, the AI Pack and AI + Commerce Pack that can be added to them, and the related setup services sold by Think Brand First on thinkbrandfirst.com.

1. See it before you pay

• TBF Business Suite (Core and Total): book a free demo and we will walk the system through your own workflow. There is no self-serve free trial, because the Business Suite holds your live business data. After the demo you subscribe directly, protected by the money-back guarantee in section 2.
• Threadline Social: a free 15-day trial in the app with your own email login, no card. Pay inside the app when you are ready. The Diwali launch plan (₹999 for the first year, a launch offer given first come first served while it lasts) is covered by a 15-day money-back guarantee (section 2). It renews at the regular price.
• Threadline Chat: opening to new customers soon. Book a free demo and we set it up with you; after the demo we send a secure payment link on WhatsApp and email.
• Chat + Social: the Social part follows the Threadline Social terms above; the Chat part starts with a demo.
• TBF Leads: a free 30-day trial (the first 10 workspaces get 90 days).

Threadline Chat, Chat + Social and TBF Leads are tried free or seen in a demo first, so they are not covered by the money-back guarantee (see section 2). The Threadline Social launch plan is covered.

2. Money-back guarantee (Business Suite monthly plans: 30 days; Threadline Social launch plan: 15 days)

If you subscribe to a monthly TBF Business Suite plan (Core or Total, with or without an AI Pack or AI + Commerce Pack) and it is not right for your business, write to us within 30 days of your first payment and we will refund that month's subscription fee in full. You do not have to give a reason.

• The guarantee covers the first monthly subscription payment only, once per business.
• Yearly Business Suite plans are not covered by the guarantee. Start monthly, and move to yearly when you are sure.
• Threadline Social Diwali launch plan (₹999 for the first year): covered for 15 days. Write to us within 15 days of your payment and we refund it in full, no reason needed, once per business.
• Cancelling later stops the next renewal; a month already running is not refunded after the first 30 days.
• Not covered: Threadline Chat, Chat + Social, TBF Leads and Threadline Social at its regular price, including any AI Pack or AI + Commerce Pack bought with them. You can try these free first (section 1), so their subscription fee is not refunded once paid, except in the cases in section 5. Cancelling stops the next renewal.

3. What the guarantee does not cover

These are amounts we have already paid out or spent on your behalf, so they cannot be refunded:

• WhatsApp message charges billed by Meta for messages sent from your account.
• AI usage charges for AI replies, content and other AI features you have already used.
• Advertising spend and campaign budgets paid to Meta, Google or any other platform.
• One-time setup or onboarding fees, once that work has started.

Everything else in your monthly subscription fee is refundable within those 30 days.

4. Cancelling your subscription

• You can cancel at any time by writing to hello@thinkbrandfirst.com or messaging us on WhatsApp at +91 95858 01018.
• Cancellation stops the next renewal. No further payment is taken for later periods.
• Your Business Suite stays available until the end of the period you have already paid for.
• Your data is handled after cancellation as described in our Privacy Policy.

5. When we also refund

We refund the payment in full in these cases:

• You were charged twice for the same order, or charged by mistake.
• Your payment was successful but we could not activate the plan you paid for.

Write to us within 7 days of the payment with your registered email and the payment or order ID. Once a refund is approved it is sent to the original payment method within 5–7 working days; the time the money takes to show in your account depends on your bank or card issuer.

6. Contact