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Think Brand First
THINK BRAND FIRST TBFCRM PRICING
BUILT FOR GROWING BUSINESSES

Pick your product.
Decide if you want AI.

CRM, social automation or WhatsApp — each comes in two plans: Basic, or with AI.
Want everything? All-in-One brings it together.

Plans from ₹499/monthTwo plans per productSave 2 months with annual billing
LIMITED TIMESpecial Introductory Price — Save on every plan. New signups only.

Prices per business. Meta messaging and Shopify charges are billed by them, separately.

CRM

Turn enquiries into lasting customers.

A clear pipeline, timely follow-ups and AI assistance for your sales team.

BASIC

CRM Basic

A simple home for your leads.

₹899₹599/month−33%

Billed monthly · ₹5,990 with annual billing

2 usersNo AI
Get Started or book a free demo first

WHAT’S INCLUDED

  • Lead management & sales pipeline
  • Notes, tasks & follow-up reminders
  • Basic reports

WhatsApp and social automation are separate products. All-in-One brings all three together.

INSTAGRAM / FACEBOOK / YOUTUBE

Make every comment a conversation.

Capture interest, respond faster and keep product enquiries moving.

BASIC

Social Basic

Start with comment automation.

₹799₹499/month−38%

Billed monthly · ₹4,990 with annual billing

1 user1 Facebook + Instagram account1 YouTube channel5,000 messages / monthNo AI
Get Started or book a free demo first

WHAT’S INCLUDED

  • Keyword comment replies
  • YouTube comment replies
  • Supported comment-to-DM flows

One account = one Facebook Page and the Instagram account linked to it. Basic enquiry capture is included; the full sales pipeline needs CRM or All-in-One.

WHATSAPP

One inbox. A more connected team.

Manage customer conversations, follow-ups and campaigns from one place.

BASIC

WhatsApp Basic

The essentials for a small team.

₹999₹699/month−30%

Billed monthly · ₹6,990 with annual billing

2 agents1 WhatsApp numberNo AI
Get Started or book a free demo first

WHAT’S INCLUDED

  • Shared inbox, templates & broadcasts
  • Basic rule-based automation

Meta charges for WhatsApp conversations separately, at their own rates. One WhatsApp number is included.

ALL-IN-ONE

Every channel. One team. One price.

CRM, Instagram, Facebook, YouTube and WhatsApp working together — with AI included.

All-in-One comes with AI. If you only need one channel without AI, a Basic plan is the better fit.

ADD-ONS

Add what you need, when you need it.

Commerce and AI top-ups work with any AI plan. Extra users work with every plan.

SETUP REVIEWAI plans only

Commerce

Connect your Shopify store and let the CRM do the paperwork.

₹499/month
  • 1 Shopify store
  • Product details & links in replies
  • Order notifications
  • Bill scan & courier slip scan
  • Order inbox — screenshot to order
  • +500 AI replies every month for the scans
Request store review

Shopify setup is confirmed after a short review of your store and workflows.

TOP-UPAI plans only

More AI replies

Busy month? Top up without changing your plan.

  • +500 AI replies₹299
  • +1,500 AI replies₹699

One-time purchase. Valid for 90 days. Used only after your monthly replies run out.

Request a top-up
SEATSEvery plan

Extra user

Room for one more person on your team.

₹199/month

An extra user does not add AI replies.

HOW AI REPLIES COUNT

One reply is one reply.

Everything AI does comes out of the same monthly allowance, so there is one number to watch.

What the AI doesCounts as
A reply, a draft, a summary, a caption or a lead score1AI reply
Reading an image — a bill, a courier slip, an order screenshot or a product photo a customer sends2AI replies
Reading and sorting your incoming messagesFreefair use

Counted on the standard AI model. Replies reset every month, including on annual plans, and do not roll over.

AT A GLANCE

Every plan, side by side.

Monthly introductory prices. Use the Yearly toggle above for annual totals.

PlanCRMSocialWhatsAppAll-in-One
Basic₹5992 users₹4991 FB + IG, 1 YouTube₹6992 agentsComes with AI
AI Recommended₹999300 AI replies₹999300 AI replies₹999300 AI replies₹2,399900 AI replies
+ Commerce Add-on₹499AI plan only₹499AI plan only₹499AI plan only₹4991 shared store
ONE CONNECTED WORKFLOW

A comment. A conversation.
A customer.

Bring CRM, Instagram, Facebook, YouTube and WhatsApp together with All-in-One AI.

ALL-IN-ONE AI
₹3,499₹2,399/month−31%

Billed monthly · ₹23,990 with annual billing

NOT SURE WHERE TO START?

See it on your own workflow first.

Book a free demo. We’ll show the CRM, WhatsApp and automation set up around how your business already works, then recommend the plan that fits.

Book a free demo
A HELPING HAND

Get set up. Get moving.

Optional, one-time assisted onboarding. Basic product support is included with your subscription.

CRM import + basic training₹1,499
Social connection + initial rules₹999
WhatsApp onboarding + initial templates₹2,499
Shopify connection + initial workflowsWith the Commerce add-on, after setup review₹1,999
CLEAR FROM THE START

The details that matter.

01

Room for your team

Add a user for ₹199/month or ₹1,990/year. Extra users do not add AI replies.

02

AI with clear limits

Monthly AI replies reset every month, including on annual plans, with no rollover. Top-up packs last 90 days.

03

No bundled third-party bills

Meta messaging charges, your Shopify subscription and ads are paid to those providers. Custom integrations and campaign management are quoted separately.

GOOD QUESTIONS

A little more clarity.

Need help choosing?
Let’s talk about your workflow ↗

What is the difference between Basic and AI?

Basic runs on rules you set — keyword replies, templates, reminders. AI plans add replies drafted from the conversation, summaries, lead scoring and captions, with a monthly allowance of AI replies.

What counts as one AI reply?

Each reply, draft, summary, caption or lead score is one. Reading an image — a bill, a courier slip, an order screenshot or a product photo a customer sends — is two. Reading and sorting your incoming messages is free. The table above shows it in full.

What happens when my AI replies run out?

AI assistance pauses until next month or until you add a top-up pack. Everything else — your inbox, rule-based automation and the CRM — keeps working.

Can I add Commerce to a Basic plan?

No. Bill scans, courier slip scans and order screenshots all run on AI, so Commerce needs an AI plan. It adds 500 AI replies a month to cover them.

Is Shopify available now?

Yes, through the Commerce add-on, after a short review of your store and workflows. We confirm product sync and order workflows before you subscribe.

How does annual billing work?

Pay 10 times the monthly price upfront for 12 months of access — a saving of about 16.7%. AI replies still reset every month.

Are WhatsApp messaging charges included?

No. Your subscription covers the software. Meta charges for WhatsApp conversations separately, depending on the message category, destination and their current rates.

Is assisted onboarding mandatory?

No, where self-service setup is available. Assisted onboarding is an optional one-time service. Extensive data cleanup, custom workflow development and additional training are quoted separately.

Are contacts, storage and automations unlimited?

No unlimited usage is promised. Contact, storage and automation limits are confirmed in your plan details before you subscribe.

Can I try the product before choosing?

Book a workflow demo to see the relevant modules with our team. We will confirm features, allowances and setup needs before you subscribe.

START WITH WHAT YOU NEED

Your tools should fit your business.

Tell us how your team works. We’ll help you choose the right starting point.

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