Business Suite, WhatsApp Chat, Social, or all of them together. Start with the Basic plan, then add an AI Pack, or the AI + Commerce Pack, to any of them.
Prices per business. Meta messaging and Shopify charges are billed by them, separately.
Sales pipeline, orders, stock, GST billing and your team’s day-to-day, in one place. Chat and Social are separate, or come together in Total.
INCLUDED
AI PACK ADDS
COMMERCE ADDS
Manage customer conversations, follow-ups and campaigns from one WhatsApp inbox. See the Chat page →
INCLUDED
AI PACK ADDS
COMMERCE ADDS
Threadline Chat and Threadline Social together, for less than buying both.
INCLUDED
AI PACK ADDS
COMMERCE ADDS
Billed monthly · ₹7,990 with annual billing
Start Social trial Book a Chat demo or book a free demo firstBusiness Suite Core, Threadline Chat and Threadline Social working together.
INCLUDED
AI PACK ADDS
COMMERCE ADDS
A lead app for salespeople and small teams. It works on its own, or alongside Business Suite (included free with Core and Total).
INCLUDED
Billed monthly · ₹4,999 with annual billing
Start free trial30-day free trial. First 10 workspaces get a 90-day trial. After the trial you can still see lead names and export once; your data is kept 90 days.
AI top-ups work with any pack. Extra users, numbers and accounts work with the plans that include them.
Busy month? Top up without changing your plan.
One-time purchase. Valid for 90 days. Used only after your monthly replies run out.
Request a top-upRoom for one more person on your team.
TBF Leads: ₹149/month. An extra user does not add AI replies.
More WhatsApp numbers or Facebook + Instagram accounts.
Everything AI does comes out of the same monthly allowance, so there is one number to watch.
| What the AI does | Counts as |
|---|---|
| A reply, a draft, a summary, a caption or a lead score | 1AI reply |
| Reading an image — a bill, a courier slip, an order screenshot or a product photo a customer sends | 2AI replies |
| Reading and sorting your incoming messages | Freefair use |
Counted on the standard AI model. Replies reset every month, including on annual plans, and do not roll over. One pack covers the whole business: the replies are shared across every channel you have.
Monthly prices. Use the Yearly toggle above for annual totals.
| Product | Basic | + AI Pack (₹400) | + AI + Commerce Pack (₹699) |
|---|---|---|---|
| Business Suite Core | ₹5992 users | ₹999600 AI replies | ₹1,2981,100 AI replies + Shopify |
| Threadline Chat | ₹4992 agents, 1 WhatsApp number | ₹899600 AI replies | ₹1,1981,100 AI replies + Shopify |
| Threadline Social | ₹4992 users, 1 Facebook + Instagram account, YouTube channel coming soon | ₹899600 AI replies | ₹1,1981,100 AI replies + Shopify, 3 FB + IG accounts |
| Chat + Social | ₹7993 users, 1 WhatsApp number, 1 Facebook + Instagram account, YouTube channel coming soon | ₹1,199600 AI replies | ₹1,4981,100 AI replies + Shopify, 3 FB + IG accounts |
| Business Suite Total | ₹1,1995 users, 1 WhatsApp number, 1 Facebook + Instagram account, YouTube channel coming soon | ₹1,599600 AI replies | ₹1,8981,100 AI replies + Shopify, 3 FB + IG accounts |
| TBF Leads | ₹4992 users | — | — |
Book a free demo. We’ll show the CRM, WhatsApp and automation set up around how your business already works, then recommend the plan that fits.
Book a free demoOptional, one-time assisted onboarding. Basic product support is included with your subscription.
Add a user for ₹199/month or ₹1,990/year. Extra users do not add AI replies.
Monthly AI replies reset every month, including on annual plans, with no rollover. Top-up packs last 90 days.
Meta messaging charges, your Shopify subscription and ads are paid to those providers. Custom integrations and campaign management are quoted separately.
The AI Pack (₹400/month) adds 600 AI replies a month and the AI features of your product: drafted replies, summaries, lead scoring and captions. The AI + Commerce Pack (₹699/month) adds 1,100 AI replies, plus a Shopify store, product details in replies, order notifications, bill and courier slip scans and the order inbox. Where your plan includes Social, the AI + Commerce Pack also lifts the limit from 1 to 3 Facebook + Instagram accounts. One pack covers the whole business.
No. If you do not sell through Shopify, take the AI Pack at ₹400 and leave Commerce out. Commerce is only sold together with the AI features, because scans and order screenshots run on AI.
Each reply, draft, summary, caption or lead score is one. Reading an image — a bill, a courier slip, an order screenshot or a product photo a customer sends — is two. Reading and sorting your incoming messages is free. The table above shows it in full.
AI assistance pauses until next month or until you add a top-up pack. Everything else — your inbox, rule-based automation and the CRM — keeps working.
Yes, with the AI + Commerce Pack, after a short review of your store and workflows. We confirm product sync and order workflows before you subscribe.
Pay 10 times the monthly price upfront for 12 months of access — a saving of about 16.7%. AI replies still reset every month.
No. Your subscription covers the software. Meta charges for WhatsApp conversations separately, depending on the message category, destination and their current rates.
No, where self-service setup is available. Assisted onboarding is an optional one-time service. Extensive data cleanup, custom workflow development and additional training are quoted separately.
No unlimited usage is promised. Contact, storage and automation limits are confirmed in your plan details before you subscribe.
TBF Leads has a 30-day free trial. For the other products, book a workflow demo to see the relevant modules with our team. Business Suite monthly plans carry a 30-day money-back guarantee.
Tell us how your team works. We’ll help you choose the right starting point.
Find my plan Looking for marketing services? Explore our services →
Every comment, answered. Every enquiry, captured.
Reply to comments, move people into DMs and keep every enquiry in one inbox.
Threadline Social
INCLUDED
AI PACK ADDS
COMMERCE ADDS
After the offer: ₹499/month, or ₹999 for the first year when you pay during your free trial while the launch offer lasts (regular ₹4,990).
Sign up & get ₹999/year ↗ or book a free demo first