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Think Brand First
THINK BRAND FIRST TBFCRM // OPERATING SYSTEM
Instagram · Facebook · YouTube

Every "price?" comment becomes a customer — not a lost notification.

Comments and DMs from Instagram, Facebook and YouTube land in one inbox your team shares. The people who asked become leads in the CRM, with their whole history, instead of disappearing under the next post.

₹499 /month 2 users included
Tech Provider Meta WhatsApp Business Platform

30-day money-back on monthly plans · No setup fee · Your data stays yours

Instagram · new arrivals reel
2 min ago
@priya_raman commented

Price please

AI draft · agent approved

Hi Priya, this one is ₹4,250 including GST. Shall I send more photos?

Replied in 3 min

And in the CRM, automatically

Lead

Created

Past orders

3 · ₹19,400

Owner

Revathi

The real problem

What this actually fixes.

The comment nobody answered

Someone asks the price under your reel at 11pm. By the time anyone opens Instagram the post has moved on and so has the buyer.

Two apps, three people, no record

Comments are on one phone, DMs on another, and nobody knows which of them already bought from you last month.

No idea what social earned

The reel got 40,000 views. How many of them became orders? Nobody can say, so the next post is another guess.

INSIDE THE PRODUCT

Real Screens. Not Illustrations.

Every screen below is the real product running on a demo business — the same pages you get on your own data after the demo.

Social Dashboard Comments become customers Every comment and DM across Instagram, Facebook and YouTube in one place, with what came out of them.
tbfcrm.thinkbrandfirst.com/social-dashboard.php
TBFCRM Social Dashboard: Comments become customers

What you get

Everything this side of the business needs.

One shared inbox

  • • Instagram, Facebook and YouTube comments in one list
  • • DMs beside the comments, same thread
  • • Assign a conversation to an owner
  • • Internal notes nobody outside sees
  • • Response-time reporting per agent

Replies that go out fast

  • • Rule-based auto-replies for the usual questions
  • • Public reply and private DM from the same place
  • • Hide or delete a comment without leaving the CRM
  • • Business-hours rules so nothing fires at 3am
  • • Every automated reply is logged

AI that drafts, you approve

  • • Replies drafted from your own catalogue and prices
  • • Your agent approves before anything goes out
  • • Summarises a long thread in two lines
  • • Monthly reply allowance, no surprise AI bill

Comments become leads

  • • Anyone who asks becomes a CRM lead automatically
  • • Their past orders and invoices attach to the chat
  • • Follow-up reminders so the enquiry is not dropped
  • • Move them into WhatsApp without losing the history

Proof it works

  • • Comments, replies and response time by day
  • • Which posts actually produced enquiries
  • • Social next to every other channel in one report
  • • Agent-wise performance

The CRM underneath

  • • Leads, stages and follow-ups
  • • Customer history across every channel
  • • GST invoicing and live stock
  • • Android app
  • • Role-based access for staff

Going live

From payment to working: usually the same week.

STEP 01

Connect your accounts

One Meta connect covers Facebook and Instagram together. YouTube is its own connect. We do it on a call.

STEP 02

Set your reply rules

What answers automatically, what waits for a human, and what hours the automation runs.

STEP 03

Bring your catalogue in

So a reply about a product can quote the real price and send the real link.

STEP 04

Train the team, go live

One session on the inbox and the reports, then the first day runs with us on call.

Pricing

Two plans. No setup fee. No per-user surprise.

Annual billing is ten months' price paid upfront — two months free.

Social Basic

For a team that just needs to stop missing comments.

₹499 /month

Billed monthly · ₹4,990 with annual billing

  • • 2 users
  • • 1 Facebook + Instagram account and 1 YouTube channel
  • • One shared inbox for comments and DMs
  • • Rule-based auto-replies
  • • Comments become CRM leads
  • • Android app
Pay & get started
Recommended

Social AI

The same inbox, with AI drafting the replies.

₹999 /month

Billed monthly · ₹9,990 with annual billing

  • • Everything in Social Basic
  • • 3 users
  • • 2 Facebook + Instagram accounts and 1 YouTube channel
  • • 300 AI replies every month
  • • AI drafts from your own catalogue and prices
  • • AI conversation summaries
  • • Agent assignment and response-time reports
  • • Can add Commerce for Shopify or WooCommerce
Pay & get started

Commerce add-on

₹499/month — Shopify or WooCommerce order sync, cart recovery and dispatch updates.

Extra AI

Top-up packs on your monthly allowance, bought only when you need them.

Extra users

₹199/month per extra user. Add seats to any plan. No forced upgrade to a higher tier just to add one person.

What Meta allows, and what it does not

Instagram and Facebook automation runs on Meta’s official API, under their rules. That matters, because tools that work around those rules get accounts restricted.

  • • Replying to comments and DMs is allowed, and that is what this does
  • • Meta reviews and approves the permissions before anything goes live
  • • Publishing and ads management depend on what Meta has approved for your account

Honest comparison

What the same thing costs elsewhere.

Most social tools are schedulers: they help you post, then leave you to find the buyer yourself. The gap is what happens after someone comments.

Monthly price comparison
Plan Price Comment & DM inbox Becomes a CRM lead AI included
TBFCRM Social AI ₹999/month Yes Yes Yes — 300 replies/mo
TBFCRM Social Basic ₹499/month Yes Yes No
Buffer Essentials $5/month per channel, 1 user Community inbox No AI assistant
Zoho Social Standard ₹600/month, billed annually + GST Monitoring Only inside Zoho CRM No
Zoho Social Professional ₹1,725/month, billed annually + GST Monitoring Only inside Zoho CRM No
SocialPilot Standard ₹1,700/month, billed annually Yes No AI assistant
SocialPilot Premium ₹5,100/month, billed annually Yes No AI assistant

Prices as published on each provider’s own pricing page on 25 September 2026, converted to a monthly figure where the plan is billed annually. Plans differ in what they include, so compare the features too, not only the number. Local taxes are extra where the provider states it. If you spot something out of date here, tell us and we will correct it.

Where we are genuinely different

  • • The comment does not stop at the comment. The person who asked becomes a lead with a history, a follow-up and an owner.
  • • One inbox, not one per app. Instagram, Facebook and YouTube in the same list your team already works from.
  • • It is a CRM underneath. Their past orders, invoices and WhatsApp chats are on the same screen as the comment.
  • • AI is in the price. Elsewhere the AI assistant is a separate subscription.

Where they are ahead: Buffer, SocialPilot and Zoho Social are proper publishing tools with deep scheduling, calendars and analytics across many more networks. If your main need is scheduling posts at scale, say so on the demo call.

Your risk

30 days. Change your mind, get your money back.

On monthly plans, if it is not working for your business, tell us within 30 days of paying and we refund the subscription. No argument, no exit interview.

The small print, in plain words

  • • Monthly plans only. Annual plans are already discounted, so they are not covered.
  • • AI usage you already consumed is not refundable.
  • • Ad spend you ran through your own account is yours, and is not refundable by us.
  • • Charges a platform bills you directly are theirs, not ours to refund.
Read the full refund policy →

Questions people actually ask

Before you pay

Which accounts can I connect?

Facebook and Instagram together through one Meta connect, plus one YouTube channel. Basic includes 1 Facebook + Instagram account; AI includes 2.

Does it post for me as well?

Publishing depends on the permissions Meta has approved for your account. The comment and DM automation is what is live today — ask on the demo call what your account can do.

Will automated replies get my account banned?

Not when they run on Meta’s official API inside their rules, which is how this works. Tools that work around the API are the ones that cause trouble.

What happens when the 300 AI replies run out?

The inbox keeps working normally — only the AI drafting pauses. You can add a reply pack whenever you want; we do not auto-charge for overage.

Can I add WhatsApp later?

Yes. WhatsApp is its own plan, and All-in-One AI covers CRM, social and WhatsApp together for ₹2,399/month.

See it on your own account first.

A short demo on your real posts and the kind of comments you actually get. If it fits, pay and we connect your accounts the same week — with 30 days to change your mind.

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